Work
The practice
01
AI Strategy and Consulting
Phil works with executives, boards, and leadership teams who want to think more clearly about artificial intelligence. Not faster. Better.
The questions most organisations ask about AI are the wrong ones. They ask what it can do. They should be asking what it changes, what it exposes, and what it quietly takes away. Phil helps leadership teams surface those questions before the decisions get made, not after.
His background is not in technology. It is in communication, craft, and the long work of turning complicated ideas into things people actually act on. That is what makes his AI thinking different from most people in the space.
02
AI Tool Design and Build
Phil builds custom AI tools for specific client problems. This is the part of the work that keeps the consulting honest. He does not just advise on AI. He builds with it.
The tools he designs tend to sit at the intersection of communication and process: things that help organisations gather better information, make clearer decisions, or get complex thinking in front of the people who need it faster.
If you have a problem that might benefit from a bespoke AI solution, the conversation starts the same way all his best work does. With a question worth asking.
03
Cornerstone Media
Cornerstone Media is the Sydney-based corporate video production company Phil founded in 1993. Over three decades, he has written, directed, and produced hundreds of videos for some of Australia's most recognised organisations.
The work covers everything from executive communications and training programs to brand films and event coverage. What has not changed across thirty years is the approach: clarity first, craft always, and an insistence that a well-made video earns its time by doing something useful.
That production background shapes Phil's consulting work in ways that are hard to replicate. He has spent decades watching where ideas lose people and what it takes to make them land.
Start a conversation.
If you are working through an AI decision, a communication challenge, or a problem that needs building rather than describing, Phil is interested in hearing about it.
Get in touch